Privacy policy

In the following, we inform you about the processing of your personal data by us. Personal data within the meaning of Art. 4 DSGVO is any information relating to an identified or identifiable natural person (such as name, address, telephone number, e-mail, invoices, bank details, etc. as well as your user behaviour).

Content

1. contact details
2. lawfulness of the processing of personal data
3. collection and storage of personal data and the nature and purpose of their use
4. storage period and deletion of data
5. transfer of data to third parties
6. hosting
7. cookies
8. payment service providers
9. credit rating information
10. analysis services
11. social media services
12. other online services
13. data subject rights
14. right to object
15. data security
16. up-to-dateness and amendment of this data protection declaration

1. contact details

This data protection information applies to data processing by the following data controller:

Person responsible: August Weilharter
Address: Energiestraße 1, 3376 Karlsbach
Email: shop@alpha-energy.at
Phone: 043(0)6645159845

2. lawfulness of the processing of personal data

As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The collection and use of our users' personal data regularly takes place only with the user's consent. An exception applies in those cases where it is not possible to obtain prior consent for actual reasons or the processing of the data is permitted by legal regulations. According to Article 6 of the General Data Protection Regulation (GDPR), the processing of personal data is lawful if one or more of the following points are met:

- you have given your express consent to the processing pursuant to Art. 6 (1) sentence 1 lit. a DSGVO,
- the processing is necessary pursuant to Art. 6 (1) sentence 1 lit. b DSGVO for the performance of contractual relations with you or for the performance of pre-contractual measures taken at your request,
- there is a legal obligation on our part for the processing pursuant to Art. 6 (1) sentence 1 lit. c DSGVO,
- the processing is necessary to protect your vital interests or those of another natural person, Art. 6 para. 1 p. 1 lit. d DSGVO,
- processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us pursuant to Art. 6 para. 1 p. 1 lit. e DSGVO,
- processing is necessary for the purposes of safeguarding our legitimate interests or those of a third party pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO, unless such interests are overridden by your interests or fundamental rights and freedoms which require the protection of personal data.

3. collection and storage of personal data and the nature and purpose of their use

In the course of using our website, we may process personal data, such as contact data, usage data and communication data, from the users of our website (these may be customers, interested parties and visitors to our website). This is done, among other things, for the purpose of providing a functioning online offer, to communicate with the users of our website, to process contact requests or customer enquiries and for the purpose of contract performance. Furthermore, data may be collected and processed for marketing purposes.

In the following, we will inform you about which of your data may be collected and processed and for what purpose.

> When visiting the website

When you access our website, the browser used on your end device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information can be collected without your intervention and stored until automatic deletion:

- IP address of the requesting computer
- date and time of access - content of the request (specific page)
- name and URL of the requested file
- access status/HTTP
- status code
- amount of data transferred
- website from which the access is made (referrer URL)
- browser used and, if applicable, the operating system of your computer as well as the name of your access provider
- language and version of the browser software

The aforementioned data is processed by us - if collected - for the following purposes:

- ensuring a smooth connection of the website,
- ensuring a comfortable use of our website,
- evaluating system security and stability as well as
- for further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest follows from the previously listed purposes for data collection. In no case do we use the collected data for the purpose of drawing conclusions about your person.
In addition, we may use cookies and online services when you visit our website. You will find more detailed explanations in this data protection declaration.

> Contract initiation/fulfilment

We process such personal data that we receive in the context of pre-contractual enquiries as well as in the context of our business relationship. For example, the following personal data may be collected and processed by us: Salutation, first name and surname, address, telephone number, e-mail address, IBAN / credit card number together with check digit (in each case only insofar as this is necessary for the processing of payments).

Furthermore, data may be passed on to third parties (see point 5 "Passing on data to third parties" in this data protection declaration).

The processing and storage of your transmitted data is carried out on the basis of Art. 6 para. 1 p. 1 lit. b DSGVO for the purpose of fulfilling a contract or carrying out pre-contractual measures. In other cases, we process and store your data by means of your consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO and on the basis of our legitimate interest in processing the enquiry addressed to us in accordance with Art. 6 (1) sentence 1 lit. f DSGVO.

> When registering for our newsletter

You have the option of registering for our newsletter. To do this, we need your e-mail address and, if applicable, your name as voluntary information for the purpose of addressing you in the newsletter.
We work with the so-called double opt-in procedure. This means that you will receive an e-mail from us after you have registered, asking you to confirm your registration. By clicking on the activation link contained in the e-mail, you confirm that you are the owner of the e-mail address and wish to receive the newsletter. If you have given your express consent, we will use your e-mail address on the basis of your consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO to send you our newsletter at regular intervals with information about our offers. If you do not confirm the activation link within three weeks, we will delete the e-mail address entered for the newsletter. The data collected is only used to send the newsletter and to document your consent. When you register for the newsletter, we store your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses an email address and registers to receive the newsletter without the knowledge of the authorised person. We work with a shipping service provider to send our newsletter. The data is usually transferred directly to servers of the dispatch service provider, possibly in the USA, and stored there. The service provider uses this data to send and statistically evaluate the newsletter on our behalf.

As part of a performance measurement, our newsletters contain so-called "web beacons" (small invisible graphics) to collect information. These are pixel-sized files that are retrieved from the servers of the dispatch service provider when the e-mails are opened. For example, it can be seen whether the email has been opened. Technical data such as IP address, browser type or the time of retrieval are also recorded. This data is evaluated exclusively for the purpose of evaluating the reader behaviour of our newsletter recipients, so that it is possible to adapt the content to the interests of the newsletter recipients. A separate revocation from the performance measurement is not possible. If you do not wish to have your success measured, please unsubscribe from the entire newsletter subscription.

The use of a dispatch service provider for newsletter dispatch as well as the performance measurement are based on our legitimate interests in accordance with Art. 6 para. 1 p.

1 lit. f DSGVO in an efficient, user-friendly and secure newsletter system. An order processing agreement has been concluded in accordance with Art. 28 (3) sentence 1 DSGVO.

You can unsubscribe from the newsletter at any time and revoke your consent with the consequence that the data stored for newsletter receipt will be deleted by us and you will no longer receive a newsletter from us. Data stored by us for other purposes will remain unaffected by this. You can declare your revocation by clicking on the unsubscribe link provided in every newsletter email or by sending a message to the contact details provided in the imprint.

Shipping service provider:

The dispatch of our newsletter is carried out by the dispatch service provider Klaviyo, 225 Franklin St., Boston, Massachusetts 02110, USA. Klaviyo, United Kingdom, 49 Southwark Bridge Rd, London SE1 9HH, UK is responsible for the European region. You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy/policy

> When using our contact form

For questions of any kind, we offer you the possibility to contact us via a form provided on the website. In doing so, it is necessary to provide a first and last name as well as a valid e-mail address so that we know from whom the enquiry originates and so that we can answer it. The processing and storage of your transmitted data is based on Art. 6 para. 1 p. 1 lit. b DSGVO for the purpose of processing your enquiry. Furthermore, we process your data on the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO as well as on the basis of our legitimate interest in processing the enquiry addressed to us pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO.

> When creating a customer account

You have the option of registering with us and setting up a customer account. The data required for this (such as name, address and e-mail) are marked accordingly and can be taken from the input mask. Your personal data is stored in the customer account so that you do not have to re-enter this data when you visit our website at a later date and place further orders, thus simplifying the ordering process. You can delete your customer account at any time and revoke your consent with the consequence that we will irrevocably delete the data stored in the customer account, provided that there are no statutory retention periods to the contrary. The processing and storage of your transmitted data is carried out on the basis of Art. 6 Para. 1 S. 1 lit. a DSGVO within the framework of your previously granted consent as well as on the basis of Art. 6 Para. 1 S. 1 lit. b DSGVO within the framework of the fulfilment of the contract.

4. storage period and data deletion

As a matter of principle, we only store personal data until the purpose for which you entrusted us with the data has been fulfilled. After that, the data is permanently deleted. However, if there are legal retention periods for the storage of personal data, we store it for as long as we are legally obliged to do so. Such obligations regularly result from legal obligations to provide proof and to retain data, which are regulated in the German Commercial Code and the German Fiscal Code, among others, e.g. ten years for tax purposes. After expiry of the legal retention period, the data is permanently deleted. Consent to the processing and storage of your personal data pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO can be revoked at any time with the consequence that the data will be permanently deleted - provided that there are no statutory retention periods to the contrary.
Further rights, by which we can be prohibited from processing your personal data, result from Art. 21 (1) and (2) DSGVO. Information on the resulting right to object can be found in this data protection declaration under section 14 "Right to object".

5. storage period and data deletion

We only pass on your personal data to third parties if:

- you have given your express consent to do so in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO,
- the disclosure is necessary in accordance with Art. 6 (1) p. 1 lit. f DSGVO to protect our legitimate interests or those of a third party, such as the exercise, defence or assertion of legal claims, unless your interests or fundamental rights and freedoms, which require the protection of personal data, are overridden,
- in the event that there is a legal obligation for the disclosure pursuant to Art. 6 (1) sentence 1 lit. c DSGVO,
- this is legally permissible and required pursuant to Art. 6 (1) sentence 1 lit. b DSGVO for the processing of contractual relationships with you, such as the disclosure of address data to a transport company. Likewise, data may be passed on to a dropshipper who then ships the goods to you on our behalf. If you order goods that are to be sent to an address other than yours, this is done on the basis of our legitimate interests in accordance with Art. 6 (1) sentence 1 lit. f DSGVO in the proper processing of the contractual relationship, as well as - according to Art. 6 para. 1 p. 1 lit. b DSGVO for the purpose of payment processing to the payment service provider commissioned with the payment processing and according to Art. 6 para. 1 p. 1 lit. f DSGVO within the scope of our legitimate interests in being able to offer reliable and secure payment processes.

If necessary, an order processing agreement pursuant to Art. 28 (3) sentence 1 DSGVO has been concluded with the service provider used. In the event that personal data of the customer is processed in a third country (outside the EU), this is done within the framework of the previously given consent of the customer, within the framework of the fulfilment of the contract or due to legally existing obligations. The possible transfer takes place in compliance with the legal requirements. In particular, the regulations of Art. 44 to Art. 49 DSGVO apply here.

6. hosting

Shopify
We host our website with the following service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"). Data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on your behalf. For more information about Shopify's privacy practices, please visit: https://www.shopify.de/legal/datenschutz

7. cookies

We use cookies on our website. These are small files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware. Information is stored in the cookie that is related to the specific end device used.

Cookies that are absolutely necessary for the use of the website are used to ensure the smooth functioning of the website and do not require your consent. The use of these cookies serves to make the use of our offer more pleasant for you. We use so-called session cookies. Here, a session ID is generated, which assigns the session to the user and is stored temporarily. In this way, several windows of our website can be opened and assigned to the same user, log-in data or the contents of the shopping basket are thus retained. Session cookies are deleted when the browser is closed.

Furthermore, we may use functional cookies. These cookies save the settings made during your last visit to the website, such as the language selection or internal bookmarks, so that these do not have to be selected again. Future visits to our website can thus be made more pleasant.

Furthermore, so-called performance cookies may be used. These contain information about how our website is used. For example, we can see how often and for how long our website is visited and which sub-pages are visited. This allows us to see which areas of our website are of particular interest to the user. Performance cookies enable the analysis of your surfing behaviour for the purpose of optimising our online offer. It is not possible to draw conclusions about you as a user.

Marketing cookies from third-party providers may be set on your terminal device. The purpose is to analyse user behaviour over several websites over a longer period of time within the framework of online marketing in order to place personalised advertising accordingly.

Third-party marketing cookies may be placed on your terminal device. The purpose of online marketing is to analyse user behaviour across several websites over a longer period of time in order to place personalised advertising accordingly.

The use of cookies is either based on your consent according to Art. 6 para. 1 p. 1 lit. a DSGVO or within the scope of our legitimate interests in a functional website according to Art. 6 para. 1 p. 1 lit. f DSGVO.

8. payment service provider

The processing of personal data by a payment service provider is carried out on the basis of Article 6 (1) sentence 1 lit. b DSGVO for the purpose of processing the contract and only to the extent necessary for this purpose, as well as within the scope of our legitimate interests pursuant to Article 6 (1) sentence 1 lit. f DSGVO to be able to offer you reliable and secure payment processes. The responsibility for handling the data collected and processed by the payment provider in a data protection-compliant manner lies with the respective payment provider.

> Paypal

When paying by means of a payment method provided by PayPal (direct debit, credit card, payment by instalment or purchase on account), the payment is processed via the payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (in short "PayPal"). If you choose a payment method from PayPal, you will be redirected to the PayPal website. For the use of this service, PayPal collects, processes and stores transaction data, such as the amount paid, technical usage data and location data. PayPal reserves the right to conduct a credit check for the above-mentioned payment methods. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) sentence 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency.

For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

> Apple Pay

If you choose the payment method "Apple Pay", the payment will be processed by Apple Distribution International Ltd, Hollyhill Industrial Estade, Hollyhill, Cork, Republic of Ireland. To do this, you need an Apple Pay-enabled device on which Apple Pay is set up and a supported payment card from a bank that cooperates with Apple. The data collected in the course of payment processing will be forwarded to Apple. The payment is then verified by Apple using a device-specific number together with a transaction code that is unique to this payment process. The payment information is encrypted and sent to the merchant. For the use of this service, Apple collects, processes and stores transaction data, such as the amount paid, technical usage data and location data.
More information can be found on Apple's site: https://www.apple.com/de/apple-pay/ Apple's privacy policy is available at: https://www.apple.com/de/legal/privacy/de-ww/

> Eps transfer

The payment system "eps Überweisung" is a cooperation between Austrian banks and STUZZA Studiengesellschaft für Zusammenarbeit im Zahlungsverkehr GmbH, Frankgasse 10/8, A-1090 Vienna. The payment method "eps-Überweisung" is only available for customers in Austria if they pay in Euro. If you choose the payment method "eps-Überweisung", you will be redirected to the website of eps and then to an overview of the Austrian banks participating in this procedure. After selecting your bank, you will be connected to the corresponding online banking. The data required to process the payment, such as the invoice amount, reason for payment and recipient, are automatically forwarded so that you only have to release the pre-filled transfer by means of a TAN. No security-relevant data is passed on to us; the ordering process is strictly separated from the payment process.

You can find more information on the "eps transfer" payment method here: https://www.eps-ueberweisung.at/STUZZA's data protection declaration is available at: https://eservice.stuzza.at/de/datenschutzerklaerung.html

> Klarna instant bank transfer

If you choose the payment option Klarna Sofortüberweisung, the payment will be processed by Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany. Sofort GmbH is a subsidiary of Klarna Bank AB (publ), a company under Swedish law with its principal place of business at Sveavägen 46, 111 34 Stockholm, Sweden. With Sofortüberweisung, you will be redirected to the secure payment page of Sofort GmbH after making the appropriate selection. As a technical service provider, Sofort GmbH forwards the data you have entered in the secure payment form to your bank in encrypted form. For this purpose, Sofort GmbH collects, processes and stores your name, IBAN, subject, amount and date. After the transfer is completed, we receive a real-time transaction confirmation.

The privacy policy of Sofort GmbH is available at: https://www.sofort.de/datenschutz.htmlThe privacy policy of Klarna is available at: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

> Klarna purchase on account

If you choose the payment option Klarna Invoice Purchase, the payment will be processed by Klarna Bank AB (publ), a company under Swedish law with its principal place of business at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose the Klarna purchase on account payment method, you will be redirected to the Klarna website. Here, Klarna collects, processes and stores, among other things, contact and identification information, such as name, billing address and email address, payment information, such as debit or credit card number and account number, as well as device-related information, such as IP address and browser settings. In the case of purchase on account, Klarna may pass on your personal data, such as name, address, date of birth and telephone number, to credit reference agencies in accordance with Art. 6 (1) sentence 1 lit. f DSGVO on the basis of Klarna's legitimate interest in determining your solvency.

Klarna's privacy policy is available at: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

> Klarna purchase on account / hire purchase

If you choose the payment option Klarna Invoice Purchase or Klarna Instalment Purchase, the payment will be processed by Klarna Bank AB (publ), a company under Swedish law with its principal place of business at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose the payment method Klarna Invoice Purchase or Instalment Purchase, you will be redirected to the website of Klarna. Here, Klarna collects, processes and stores, among other things, contact and identification information, such as name, billing address and email address, payment information, such as debit or credit card number and account number, as well as device-related information, such as IP address and browser settings. In the case of purchase on account as well as purchase by instalment, Klarna may pass on your personal data, such as name, address, date of birth and telephone number, to credit reference agencies in accordance with Art. 6 (1) sentence 1 lit. f DSGVO on the basis of Klarna's legitimate interest in determining your solvency. Klarna may also provide your data to selected third parties, which may also be located outside the EU/EEA. Your creditworthiness is checked by Klarna in real time and you will know immediately whether payment by instalments or by invoice is possible for you. Klarna's privacy policy is available at: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

> Credit card

If you pay by credit card, the payment will be processed by a payment service provider. If you choose the credit card payment option, you will be redirected to the website of the payment service provider. The payment service provider collects and processes the personal data required to process the payment, such as your name, the credit card number, the validity period of the credit card and the check digit. Payment service provider Credit card

Credit card
If you pay by credit card, we collect and process the necessary personal data, such as your name, the credit card number, the period of validity of the credit card and the check digit, and pass these on to your credit card company for settlement.

> Shopify Payments

When paying using a Shopify Payments payment option ("Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2), the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland. For this purpose, Stripe Payments Europe Ltd processes and stores the relevant transaction data, such as the payment method (e.g. payment by credit card), the amount and the date of payment. Depending on the payment method used, your name, email address, billing address or shipping address may also be processed and stored by Stripe Payments Europe Ltd.

The privacy policy of Stripe Payments Europe Ltd. is available at: https://stripe.com/de/privacy#translation Theprivacy policy of Shopify Payments is available at: https://www.shopify.com/legal/privacy

9. creditworthiness information

No credit information is obtained.

10. analysis services

The tracking measures listed below and used by us are carried out on the basis of your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO or on the basis of our legitimate interests pursuant to Art. 6 (1) sentence 1 lit. f DSGVO. With the tracking measures used, we want to ensure a needs-oriented design and the continuous optimisation of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. If necessary, an order processing agreement has been concluded with the service provider used in accordance with Art. 28 Para. 3 Sentence 1 DSGVO. The responsibility for data protection-compliant operation is to be ensured by their respective providers.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case not all functions of this website may be fully usable. Unless otherwise specified regarding the storage period, the data will be stored for a period of two years and then deleted.

> Google Analytics

Wir verwenden auf unserer Webseite Google Analytics. Verantwortlich ist das Unternehmen Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“). Google Analytics verwendet sog. „Cookies", (siehe Ziffer 7 „Cookies“). Die durch die Cookies erzeugten Informationen über die Benutzung dieser Webseite werden direkt an Server von Google, möglicherweise in den USA, übertragen und dort gespeichert. Wir haben die IP-Anonymisierung auf dieser Webseite aktiviert, so dass die IP-Adresse von Google innerhalb der Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt wird. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Webseite wird Google diese Informationen benutzen, um die Nutzung der Webseiten auszuwerten, um Reports über die Webseitenaktivitäten zusammenzustellen und um weitere mit der Webseitennutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Webseitenbetreiber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Die Speicherdauer der erfassten personenbezogenen Daten beträgt 14 Monate. Die Daten werden nach Ablauf der Speicherfrist gelöscht.

Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf die Nutzung der Webseite bezogenen Daten (inkl. der IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: http://tools.google.com/dlpage/gaoptout?hl=de Sollten Sie mit der Anzeigenschaltung von Werbung nicht einverstanden sein, können Sie diese deaktivieren: https://www.google.com/settings/ads/onweb Weitere Informationen zur Datenschutzerklärung und zu Nutzungshinweisen von Google sind abrufbar unter: https://policies.google.com/privacy

Verwendung von Remarketing- oder „Ähnliche Zielgruppen“ Funktion der Google Inc.

Wir nutzen die Funktionen von „Google Analytics Remarketing“. Verantwortlich für den europäischen Raum ist das Unternehmen Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“). Die Funktion ermöglicht es uns, dem Nutzer des aufgrund seines auf unserer Webseite gezeigten Surfverhaltens zielgerichtet personalisierte und interessenbezogene Werbeanzeigen zu präsentieren, wenn er dem Google-Werbenetzwerk zugehörige Webseiten besucht. Hierzu speichert Google im Browser des Nutzers sog. „Cookies“ (siehe Ziffer 7 „Cookies“). Die durch die Cookies erzeugten Informationen über die Benutzung dieser Webseite werden direkt an Server von Google, möglicherweise in den USA, übertragen und dort gespeichert. Cookies ermöglichen es, den Nutzer wiederzuerkennen, wenn er dem Google-Werbenetzwerk zugehörige Webseiten besucht. Diese Cookies dienen nicht der Identifikation einer Person, sondern ausschließlich der Identifikation des Webbrowsers. Wir nutzen dabei die geräteübergreifende Funktion. Hierbei werden die durch das Google Analytics Remarketing erstellten Werbezielgruppen mit den geräteübergreifenden Funktionen von Google Ads und DoubleClick verknüpft. Hat ein Nutzer seine Einwilligung erteilt, verknüpft Google zu diesem Zweck den Web- und Browserverlauf mit dem Google-Konto des Nutzers. So können die entsprechenden Werbeanzeigen auch auf den anderen Endgeräten eines Nutzers, wie z.B. Smartphone und Tablet, angezeigt werden. Die Lebensdauer des Cookies beträgt maximal 18 Monate.

Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf die Nutzung der Webseite bezogenen Daten (inkl. der IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: https://tools.google.com/dlpage/gaoptout?hl=de Sollten Sie mit der Anzeigenschaltung von Werbung nicht einverstanden sein, können Sie diese deaktivieren: https://www.google.com/settings/ads/onweb Weitere Informationen zur Datenschutzerklärung und zu Nutzungshinweisen von Google sind abrufbar unter: https://policies.google.com/privacy

Google Ads Conversion Tracking

Unsere Webseite nutzt das Werbesystem „Google Ads“ der Google LLC. Verantwortlich für den europäischen Raum ist das Unternehmen Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“). Im Rahmen von Google Ads nutzen wir das Conversion Tracking. Hierbei wird von Google Ads ein sog. „Cookie“ (siehe Ziffer 7 „Cookies) auf Ihrem Rechner gesetzt, sofern Sie über eine Google-Anzeige auf unsere Webseite gelangt sind. Die durch die Cookies erzeugten Informationen über die Benutzung dieser Webseite werden direkt an Server von Google, möglicherweise in den USA, übertragen und dort gespeichert. Diese Cookies verlieren nach 30 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Besuchen Sie bestimmte Seiten von uns und das Cookie ist noch nicht abgelaufen, können Google und wir erkennen, dass Sie auf die Anzeige geklickt haben und zu dieser Seite weitergeleitet wurden. Jeder Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Webseiten von Ads-Kunden nachverfolgt werden. Die mithilfe des Conversion-Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Ads-Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen.

Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf die Nutzung der Webseite bezogenen Daten (inkl. der IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: https://tools.google.com/dlpage/gaoptout?hl=de Sollten Sie mit der Anzeigenschaltung von Werbung nicht einverstanden sein, können Sie diese deaktivieren: https://www.google.com/settings/ads/onweb Weitere Informationen zur Datenschutzerklärung und zu Nutzungshinweisen von Google sind abrufbar unter: https://policies.google.com/privacy

Facebook-Pixel, Custom Audiences und Facebook-Conversion

Wir verwenden auf unseren Webseiten das sog. Facebook-Pixel, ein Analysetool des sozialen Netzwerkes Facebook, welches von der Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, bzw. - falls Sie in der EU ihren Sitz haben -, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland, betrieben wird.

Der Facebook-Pixel trackt das Nutzerverhalten auf unserer Website mittels sogenannter Events. Ein Pixel-Event ist eine Zusatzinformation, die Details zu den an Facebook gesendeten Informationen hinzufügt. Events ermöglichen es Facebook, darüber zu informieren, welche Aktion (z.B. Kauf, Registrierung, Lead, Suche, etc.) auf unserer Seite getätigt wurde. Der Pixel wird auf unserer Seite im Standardmodus (First Party Cookie) eingesetzt. Details zur Funktionsweise des Facebook-Pixels finden Sie im Hilfebereich von Facebook unter: https://www.facebook.com/business/help/651294705016616

Für den Fall einer zuvor erteilten Einwilligung können wir im Rahmen der sog „Custom Audiences“ Informationen unserer Kunden an Facebook übermitteln, so dass es Facebook aufgrund der erhaltenen Informationen möglich ist, Besucher unseres Onlineangebots einer bestimmten Zielgruppe zuzuordnen und für diese dann entsprechend abgestimmte Werbung zu schalten (sog. Facebook-Ads“). So wird Werbung – auch geräteübergreifend - nur solchen Nutzern angezeigt, die auch Interesse an unseren Produkten gezeigt haben. Des Weiteren können wir sehen, ob Kunden von einer Facebook-Werbeseite auf unsere Seite weitergeleitet wurden und bestimmte Handlungen vollzogen haben (sog. Conversions), wie z.B. der Kauf eines bestimmten Produkts. Somit können wir anhand der Conversions die Wirksamkeit der Werbeanzeigen für statistische Zwecke auswerten. Es werden im Rahmen des erweiterten Datenabgleichs personenbezogene Daten des Nutzers erfasst und an Server von Facebook, möglicherweise in den USA, weitergeleitet. Facebook kann die Daten mit dem Facebook-Konto des Nutzers verknüpfen, wenn dieser bei Facebook registriert ist. Auch ohne Registrierung bei Facebook besteht die Möglichkeit, dass Facebook Daten (u.a. Ihre IP-Adresse) verarbeitet und speichert.

Der Erfassung durch Facebook-Pixel und einer Verwendung Ihrer Daten zur Darstellung von Facebook-Ads können Sie widersprechen. Auch können Sie Ihre Werbepräferenzen bestimmen, mithin welche speziellen Arten von Werbeanzeigen Ihnen innerhalb von Facebook angezeigt werden sollen: https://www.facebook.com/settings?tab=ads Weitere Informationen zur Datenrichtlinie von Facebook erhalten Sie unter: https://www.facebook.com/about/privacy/

Hotjar

Wir setzen auf unserer Webseite einen Analysedienst der Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta, ein.

Hierdurch haben wir die Möglichkeit, ein besseres Verständnis von den Erfahrungen unserer Nutzer (z.B. wieviel Zeit Nutzer auf welchen Seiten verbringen, welche Links sie anklicken, was sie mögen und was nicht etc.) zu bekommen zu dem Zweck, unser Angebot am Feedback unserer Nutzer auszurichten. Hotjar arbeitet mit Cookies und anderen Technologien, um Daten über das Verhalten unserer Nutzer und über ihre Endgeräte zu erheben, insbesondere IP Adresse des Geräts (wird während Ihrer Website-Nutzung nur in anonymisierter Form erfasst und gespeichert), Bildschirmgröße, Gerätetyp (Unique Device Identifiers), Informationen über den verwendeten Browser, Standort (nur Land), zum Anzeigen unserer Webseite bevorzugte Sprache. Hotjar speichert diese Informationen in unserem Auftrag in einem pseudonymisierten Nutzerprofil.

Sie können der Erstellung von Nutzerprofilen, der Speicherung von Daten über Ihre Nutzung unserer Seite durch Hotjar sowie der Nutzung von Tracking-Cookies durch Hotjar auf anderen Webseiten jederzeit über folgenden Link widersprechen: https://www.hotjar.com/opt-out

Weitere Informationen zu den datenschutzrechtlichen Regelungen von Hotjar erhalten Sie unter: https://www.hotjar.com/legal/policies/privacy/

Evaluation tool

You have the option of submitting an evaluation of our service and the products purchased from us. This allows you to rate the transaction after the contract has been concluded and comment on it if necessary. For this purpose, we work together with a third-party provider. This may involve the transmission of personal data, such as name, e-mail address, invoice number and the rating. The IP address, for example, may also be passed on. The use of a rating system is for the purpose of optimising our service and gaining customer confidence. In order to make you aware of this possibility, you may be contacted by us or by the provider in the interest of a serious rating as part of the purchase transaction - subject to your prior consent. The storage period is the responsibility of the respective provider.

Tested webshop
We use the evaluation tool of Tisko Consulting GmbH, Asbacher Straße 49, 53545 Linz am Rhein, Germany. Further information about data protection at Tisko Consulting GmbH is available at: https://www.gepruefter-webshop.de/datenschutz/

11. social media services

We use social media plugins on our website on the basis of our legitimate interests pursuant to Art. 6 (1) sentence 1 lit. f DSGVO in order to raise awareness of our website. The responsibility for data protection-compliant operation is to be ensured by their respective providers.

When you access a page of our website that contains a social media plugin, your browser establishes a direct connection to the servers of the respective provider, possibly in the USA. The content of the plugin (including your IP address) is transmitted directly to your browser by the respective provider and integrated into the page. Through this integration, the provider receives the information that your browser has called up the corresponding page of our website, even if you do not have a customer profile or are not currently logged in to the respective provider. If you are logged in to a provider, the provider can directly assign the visit to our website to your user account. If you interact with the plugins, for example by clicking a button, this information is also transmitted directly to a server of the respective provider and stored there. The information is also published on your user account and displayed there to your contacts. The respective provider may use this information for the purposes of advertising, market research and the needs-based design of its pages. If you do not want the provider to assign the data collected via our website directly to your user account, you must log out of the respective provider before visiting our website. We would like to point out that we, as the operator of the pages, have no knowledge of the content of the transmitted data or its use by the respective provider.

Social networks:

Facebook
We use social media plugins from the social network Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), or - if you are based in the EU -, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. For more information on Facebook's privacy policy, please visit: https://www.facebook.com/about/privacy/

Instagram
We use social media plugins from the social network Instagram. The Instagram services are a Facebook product provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland and operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). For more information on Instagram's privacy policy, please visit:https://help.instagram.com/155833707900388

12. other online services

On our website, we use online services and advertising tools of the companies listed below on the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a of the German Data Protection Regulation (DSGVO) or within the scope of our legitimate interest in optimal marketing of our offer pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO. Where necessary, an order processing agreement pursuant to Art. 28 (3) sentence 1 DSGVO has been concluded with the service provider used. The responsibility for data protection-compliant operation is to be ensured by their respective providers. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

YouTube

We integrate online offers (usually videos) of the platform "YouTube" of the provider Google LLC on our website. Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, is responsible for the European region. The operator of the pages is Youtube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. We have activated the "extended data protection mode" function of Youtube. If you call up a page of ours on which a Youtube video is embedded, according to Youtube no connection to the Youtube servers is established. However, by calling up a page of ours on which a Youtube video is embedded, a connection to the Google network "Double-Klick", an advertising tool of the provider Google, can be established, which can trigger further data processing procedures without our influence. If you click on a YouTube video on our site, data (including your IP address) is transmitted directly to Google servers, possibly in the USA, and stored there. Google may store so-called cookies (see section 7 "Cookies") on your terminal device for the purpose of evaluating your user behaviour and may assign this data to your user account if you are logged in to a Google service. If you do not want Google or Youtube to assign the data collected via our site to your user account, you must log out of the Google services before visiting our site. Google or Youtube may use this information for the purpose of collecting video statistics and improving the user experience, among other things. We would like to point out that we have no knowledge of the content of the transmitted data or its use by Google or Youtube.

For more information about Google's data protection, please visit: https://policies.google.com/privacy

Vimeo

We integrate videos from the "Vimeo" platform of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, on our website. This enables us to provide you with access to interesting content in high video quality. If you call up a page of ours on which a Vimeo video is embedded, data (including your IP address) is sent to Vimeo servers, possibly in the USA, and thus also communicated which of our pages you have visited. If you are logged into your Vimeo account while visiting our pages, Vimeo assigns the data to your user account. The playback of a video is also directly assigned to your user account. If you do not want Vimeo to assign the data to your user account, you must log out of your Vimeo account before visiting our pages. Vimeo may use this information for purposes including improving user-friendliness and quality assurance. We would like to point out that we do not receive any knowledge of the content of the transmitted data as well as its use by Vimeo.

You can obtain further information about vimeo's data protection at: https://vimeo.com/privacy

Certified webshop

We use the rating tool of Tisko Consulting GmbH, Asbacher Straße 49, 53545 Linz am Rhein, Germany. For further information on data protection at Tisko Consulting GmbH, please visit: https://www.gepruefter-webshop.de/datenschutz/

Stamped
We have integrated the evaluation tool of stamped, STAMPED TECHNOLOGIES PTE.LTD., 1 MARINA BOULEVARD, Singapore (018989) on our website. Data is only transmitted if you submit an evaluation via stamped.io. The transmitted data will also be deleted after the rating has been deleted. For more information on stamped's data protection, please visit: https://stamped.io/privacy

Seal of Approved Webshop

The seal "Approved Webshop" is integrated on our website. The seal and the services advertised with it are an offer of Tisko Consulting GmbH, Asbacher Straße 49, 53545 Linz am Rhein. When the seal is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. This access data is not evaluated and is automatically deleted at the latest 30 days after the end of your visit to the site. You can obtain further information about the data protection of Tisko Consulting GmbH at: https://www.gepruefter-webshop.de/datenschutz/

Online chat

The customer has the option of contacting us within the framework of the online chat offered on our website. On the one hand, an online chat can be carried out within the framework of a chatbot - a virtual communication robot - or by means of communication with a support employee. The use of an online chat enables us to process customer concerns quickly and in a service-oriented manner. Through the use of online chat or the use of a chatbot, cookies may be set on the end device, e.g. in order to recognise whether a user has already seen or closed a message. The use of a chatbot may result in the transmission of personal data to the provider of the chatbot, such as IP address, location data or access data. The provider may use this data to serve targeted advertising. The content of the conversation with the user is stored for a maximum of 2 years. The user has the option to permanently and completely delete the conversation at any time.

13. rights of data subjects

You have the right:
- pursuant to Art. 15 DSGVO to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
- pursuant to Art. 16 DSGVO to correct or complete your personal data stored by us without delay;
- in accordance with Art. 17 DSGVO to request the deletion of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
- in accordance with Art. 18 DSGVO to restrict the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it to assert, exercise or defend legal claims, or you object to the processing of your personal data in accordance with Article 21 DSGVO. 21 DSGVO to object to the processing;
- in accordance with Art. 20 DSGVO to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
- in accordance with Art. 7 (3) DSGVO to revoke your consent once given to us at any time. This means that we may no longer process the data based on this consent in the future; and
- complain to a supervisory authority in accordance with Article 77 of the GDPR if you are of the opinion that the processing of your personal data has been carried out unlawfully. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office for this purpose.

14 Right of objection

IF YOUR PERSONAL DATA IS COLLECTED ON THE BASIS OF OUR LEGITIMATE INTERESTS PURSUANT TO ART. 6 ABS. 1 S. 1 LIT. F DSGVO, YOU HAVE THE RIGHT TO EXERCISE YOUR RIGHT OF ACCESS PURSUANT TO ART. 21 ABS. 1 DSGVO AGAINST THE PROCESSING OF YOUR PERSONAL DATA, INSOFAR AS THERE ARE GROUNDS FOR DOING SO WHICH ARISE FROM YOUR PARTICULAR SITUATION. AS A RESULT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS. YOU MAY ALSO OBJECT PURSUANT TO ART. 21 PARA. 1 DSGVO. ART. 21 ABS. 2 DSGVO AGAINST THE PROCESSING OF PERSONAL DATA BY US, WHICH IS CARRIED OUT IN ACCORDANCE WITH ART. 6 ABS. 1 S. 1 LIT. F DSGVO FOR THE PURPOSE OF DIRECT MARKETING WITH THE CONSEQUENCE THAT WE NO LONGER PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING. IF YOU WISH TO MAKE USE OF YOUR RIGHT OF REVOCATION OR OBJECTION, IT IS SUFFICIENT TO SEND AN E-MAIL TO THE E-MAIL ADDRESS STATED IN THE IMPRINT.

15. data security

We use the widespread SSL procedure (Secure Socket Layer) in connection with the highest encryption level supported by your browser when visiting the website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can see whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.

16. up-to-dateness and amendment of this privacy policy

This data protection declaration is currently valid.

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration at any time on this website.